As a business, you may be concerned about Facebook’s new year announcement that it will be decreasing the amount of ads and business content from people’s newsfeeds.
The reason behind this is to bring Facebook back to its roots – being a place for meaningful interactions with family and friends.
Facebook have undertaken research in people’s behaviours on the social media channel, and how it makes them feel. If you are passively scrolling through posts, it has a negative effect on your mood, but if you’re actively interacting with friends – messaging and commenting on each other’s posts, then it can have a positive effect.
With this in mind, Facebook are working to ensure the platform is more about social interaction and less about spending time. “We want the time people spend on Facebook to encourage meaningful social interactions”, says CEO Mark Zuckerberg recently.
So what does this mean for businesses, who have already seen a massive decline in the amount of people seeing their posts on their newsfeed? Gone are the days when you post what you like, when you like and all your followers will see it!!
My thoughts are that you’re not to worry. Facebook still wants businesses on Facebook – they need you! It just means that you must have a social strategy in place which ensures the content you are posting is of quality and interesting to your readers, so that they are interacting with you, and that you also have a plan in place for targeted paid-for promotions.
Get in touch for a chat – I can help you with this!